Bulletproof copy that sells is an important component to website design, performance, and SEO. It is clear, concise, and persuasive. The text is designed to sell or convince the reader to take action.
In contrast, lousy copy is unclear, confusing, and dull. It is copy that does not focused and does not motivate the reader to do anything. This copy DOES NOT SELL!
What Makes Good Copy?
Here are some of the factors that make good copy:
- Clarity: Good copy is easy to read and understand. It uses simple language and avoids jargon.
- Conciseness: Good copy gets to the point quickly and does not waste the reader’s time.
- Persuasiveness: Good copy uses strong language and persuasive techniques to encourage the reader to take action.
- Relevance: Good copy is relevant to the product or service being sold. It does not try to sell something that the reader does not want or need.
What Makes Poor Copy?
Here are some of the factors that make poor copy:
- Unclearness: Poor copy is difficult to read and understand. It uses complex language and jargon.
- Conciseness: Poor copy is verbose and dull. It does not get to the point quickly and bores the reader.
- Persuasiveness: Poor copy does not use strong language or persuasive techniques. It does not encourage the reader to take action.
- Relevance: Poor copy is not relevant to the product or service being sold. It tries to sell something that the reader does not want or need.
By following these tips, you can write good copy that will help you sell or convince your readers to take action.
There are a few key things that make bulletproof copy effective:
- It is clear and concise. Bulletproof copy gets to the point quickly and easily. It does not waste the reader’s time with unnecessary information.
- It is persuasive. Bulletproof copy uses strong language and persuasive techniques to encourage the reader to take action.
- It is relevant. Bulletproof copy is relevant to the product or service being sold. It does not try to sell something that the reader does not want or need.
Good content with SEO matters because it can help you rank higher in search engine results pages (SERPs). When your website ranks higher in SERPs, you are more likely to get organic traffic from people who are searching for products or services like yours.
There are a few key things that you can do to improve your website’s SEO:
- Use relevant keywords. When you create content, make sure to use keywords that are relevant to your business and the products or services that you sell.
- Use high-quality content. Your content should be well-written and informative. It should also be fresh and updated regularly.
- Use social media. Share your content on social media platforms like Facebook, Twitter, and Instagram. This can help you get more exposure for your content and improve your website’s SEO.
By following these tips, you can improve your website’s SEO and attract more organic traffic.